Electric Vehicle Brand
Reaching a wider market through social media.
Industry: Electric Vehicles
My Role: Social Media Strategy & Management
Scope: Strategy · Content · Community Engagement · Social Media Management
Primary Channels: Facebook & Instagram
Where we started
This client was already an established electric vehicle brand.
The opportunity was in social media.
There wasn’t anyone consistently managing the channels, and the client wanted to reach more of the potential market that hadn’t discovered the brand yet.
The main goal was visibility.
Any new inquiries we could generate along the way would be a welcome bonus.
What we worked on
I developed a social media strategy around the client’s goals and the audience we wanted to reach.
From there, we worked on building a more consistent presence and getting the brand in front of more potential customers.
The work covered content planning, social media management, audience engagement, and ongoing adjustments based on what we were seeing from the platforms.
Three months later
Within three months, the brand was reaching a much larger audience across Facebook and Instagram.
835.7K
Reach
19.8K
Profile visits
1.9K
New page likes
303.1K
Reach
9.7K
Profile visits
1.2K
New followers
Visibility started opening conversations too.
Lead generation wasn’t the primary goal when we started, which made this result especially nice to see.
During the reporting period, the brand recorded:
721
Messaging conversations started
133
New messaging connections
People weren’t only seeing the brand.
Some were curious enough to start a conversation.
Making the budget work harder
The monthly advertising budget was around ₱10,000.
In one 30-day period, the campaigns generated:
136.6K
Reach
212.9K
Impressions
1,320
Link clicks
289
Messaging conversations started
94.5K
Post engagements
For a relatively modest media budget, the campaigns gave the brand consistent visibility while creating more opportunities for potential customers to start a conversation.
My role
My work on the account included:
- Social media strategy
- Content planning
- Facebook and Instagram management
- Content creation
- Audience and community engagement
- Performance monitoring
- Ongoing strategy adjustments
What I like about this project
The client came to us wanting more visibility.
Three months later, hundreds of thousands of people were seeing the brand across Facebook and Instagram.
The inquiries came with it.
For me, that’s a good reminder that visibility works best when there’s something behind it. Consistent content, a clear direction, and someone paying attention to what the audience is responding to can make a big difference over time.
Have a project in mind?
Let’s talk about where you need support.